brand guidelines

RubberBond Elements

Color Values

RubberBond Elements’ color palette is rooted in nature, durability and purposeful design. Blue serves as the foundation of the brand, reflecting the open-air environments where RubberBond Elements enhancements come to life. As a color the human eye is naturally accustomed to seeing, blue establishes a calm, approachable base that complements parks, playgrounds and public spaces.
Soft Blue
Pantone 2169 C
CMYK 50 13 12 0
RGB 137 183 206
HEX #89B7CE
Sky Blue
Pantone 653 C
CMYK 90 68 18 3
RGB 54 90 142
HEX #365A8E
Night Blue
Pantone 274 C
CMYK 100 98 37 36
RGB 26 29 76
HEX #1A1D4C
Rubber Black
Pantone 412 C
CMYK 70 63 63 61
RGB 48 48 48
HEX #303030

ADA Color Combinations

ADA color compliance is critical to ensuring RubberBond Elements is accessible to users of all abilities, supporting clear visual contrast for wayfinding, navigation and safety. Thoughtful color contrast not only meets regulatory standards but also creates inclusive environments where everyone can move, play and engage with confidence.
Three parallel, wavy blue lines in varying shades are stacked horizontally on a white background, with a trademark symbol in the bottom right corner—evoking innovative rubber surfacing applications for playgrounds and commercial spaces.

Logo Concept

RubberBond Elements’ logo uses upward movement to convey elevation and depth, transforming flat spaces into immersive 3D environments, while layered forms and softened curves reflect engineered performance, flexibility and safety with a nod back to RubberBond Elevate’s logo.
Horizontal
RubberBond Elements logo features three wavy blue lines above the bold black name, with "ELEMENTS" in blue below—reflecting innovation in rubber surfacing applications for playgrounds and commercial spaces.
Stacked
Three parallel, wavy blue lines in varying shades are stacked horizontally on a white background, with a trademark symbol in the bottom right corner—evoking innovative rubber surfacing applications for playgrounds and commercial spaces.
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White RubberBond Solutions Logos

The one color white logo should be used on dark backgrounds when the full-color version is not an option due to design or color restraints.
RubberBond Elements logo with three wavy lines on the left and the brand name in bold uppercase letters, reflecting its expertise in rubber surfacing applications for playgrounds and commercial spaces.
Horizontal
RubberBond Elements logo with three wavy horizontal lines above a rectangular shape, symbolizing rubber surfacing applications for playgrounds and commercial spaces, and the text "RubberBond Elements" in bold capital letters below.
Stacked
A white background featuring three parallel, curved gray lines and a vertical gray line on the right side, evoking the clean, modern design often seen in rubber surfacing applications for playgrounds and commercial spaces.
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Black RubberBond Solutions Logos

The one color black logo should be used only when the full-color version is not an option.

RubberBond Elements logo with three wavy white lines on a black square, alongside the text “RUBBERBOND ELEMENTS” in bold black letters, ideal for rubber surfacing applications for playgrounds and commercial spaces.
Horizontal
Black RubberBond Elements logo with three wavy lines above a black rectangle, and "RUBBERBOND ELEMENTS" in bold, uppercase letters below—ideal for rubber surfacing applications for playgrounds and commercial spaces.
Stacked
Black wavy lines stacked horizontally on a white background, creating a pattern that resembles stylized waves or heat lines—ideal inspiration for rubber surfacing applications in playgrounds and commercial spaces.
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Space and Clearance

Ensure the RubberBond Elements logos and icon are not obstructed or crowded by other elements. Use the clearance guidelines defined by the “O” in RubberBond.
RubberBond Elements logo features three blue wave shapes on the left and bold black text on a white background, perfect for brands specializing in rubber surfacing applications for playgrounds and commercial spaces.
Horizontal
Logo featuring three wavy blue lines above the words "RubberBond Elements" in black and blue text on a light background, ideal for brands specializing in rubber surfacing applications for playgrounds and commercial spaces.
Stacked
A logo with three wavy blue lines of varying shades stacked horizontally on a white background, evoking a water or wave theme—perfect for branding rubber surfacing applications for playgrounds and commercial spaces.
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