RubberBond Solutions logo with black, green, and blue wavy lines to the left of the company name in bold, uppercase text.
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brand guidelines

Look and Feel

Color Values

ADA Color Combinations
Graphic Elements
Photography and Videography

Color Values

RubberBond Solutions’ color palette is rooted in nature, durability and design restraint. Green, blue and black serve as the foundation of the brand, chosen intentionally to reflect the outdoor environments where RubberBond Solutions products live and perform.

Rubber Black
Pantone 412 C
CMYK 70 63 63 61
RGB 48 48 48
HEX #303030
Field Green
Pantone 341 C
CMYK 88 30 77 17
RGB 14 127 100
HEX #0E7F64
Sky Blue

Pantone 653 C
CMYK 90 68 18 3
RGB 54 90 142
HEX #365A8E

ADA Color Combinations

ADA color compliance is critical to ensuring RubberBond Solutions is accessible to users of all abilities, supporting clear visual contrast for way finding, navigation and safety. Thoughtful color contrast meets regulatory standards and creates inclusive environments where everyone can move, play and engage with confidence.

Graphic Elements

RubberBond Solutions’ visual language is rooted in organic forms, soft curves and fluid transitions inspired by poured-in-place rubber environments. Graphic elements emphasize movement, approachability and spatial flow, often using top-down or environmental perspectives to highlight layout and experience over individual components. This system creates an immersive, grounded look that supports bold design without competing with it.

Download GRAPHIC ELEMENTS LIBRARY
Three black icons—a downward arrow on waves, an arrow bouncing off a surface, and a person with outstretched arms inside a circle—symbolize rubber surfacing applications for playgrounds and commercial spaces on a light background.
Brand Icons
A solid green square with curved, wave-like indents on the top and bottom edges, set against a light gray background, evokes the innovative design often seen in rubber surfacing applications for playgrounds and commercial spaces.
Moment of Impact Holding Shapes
A thick blue wavy line, reminiscent of rubber surfacing applications for playgrounds and commercial spaces, runs horizontally across a plain light gray background, curving downward in the center.
Moment of Impact Divider
A playground with a green frog-shaped play structure sits on vibrant rubber surfacing, showcasing creative rubber surfacing applications for playgrounds and commercial spaces, with curved lines and play equipment in the background.
Moment of Impact Photo Shapes
A black-and-white QR code with a green border and a wavy line design in the center, highlighting rubber surfacing applications for playgrounds and commercial spaces, set against a white background.
Stylized QR Code

Photography and Videography

RubberBond Solutions photography and videography should capture real environments in use: authentic, active and grounded in context. Images and videos should highlight how the products integrate naturally into outdoor spaces, showcasing texture, color and scale while emphasizing safety, accessibility and human interaction. Natural light, true-to-life color and candid moments of movement and play are preferred over staged shots, reinforcing the brand’s role as a durable foundation for imaginative, inclusive design.

Use real environments

Showcase products in actual playgrounds and outdoor settings.

Include people whenever possible

Kids at play bring scale, energy and emotional connection.

Prioritize natural light

Bright, even daylight keeps colors true and inviting.

Keep colors vibrant

Editing should enhance saturation without feeling artificial.

Capture movement and interaction

Climbing, jumping, balancing and exploring tell the story best.

Keep compositions clean

Let the product be the hero, with intentional framing.

Avoid poor or flat lighting

Dark, overcast or harsh shadows diminish the impact of the product.

Don’t over-edit

Skip heavy filters, crushed shadows or unnatural color shifts.

Avoid busy or cluttered backgrounds

Distractions pull focus from the design.

No phone-quality or blurry shots

Imagery should feel professional, intentional and high-quality.

No awkward angles

Keep perspectives approachable, realistic and human-centered.

Avoid staged or empty scenes

Lifeless setups lack scale and emotional pull.

visit photo library
Colorful playground featuring animal-themed structures—a fun elephant slide, crocodile, and fish—set on blue and yellow rubber surfacing applications for playgrounds, complete with a vibrant hopscotch grid.
A young girl with braided hair sits on a large, smiling bee playground structure outdoors on a sunny day, enjoying the safe, colorful rubber surfacing applications for playgrounds beneath her.
A playground structure shaped like a blue, smiling animal with green eyes and white ears stands on vibrant rubber surfacing applications for playgrounds, with apartment buildings rising in the background.
Colorful playground with a yellow and purple rubber surface, featuring a tunnel, a red spider structure, caterpillar shapes, educational markings, and showcasing innovative rubber surfacing applications for playgrounds and commercial spaces.
A young child in pink clothing balances on top of a large red spider-shaped playground structure with red stepping stones, showcasing the safety benefits of rubber surfacing applications for playgrounds and commercial spaces.
A young girl in a blue dress sits and smiles on top of a green frog-shaped playground structure outdoors, highlighting the safety and fun offered by rubber surfacing applications for playgrounds.

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Logo Usage

A light green left-pointing arrow on a light gray background, ideal for signage in rubber surfacing applications for playgrounds and commercial spaces.

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Typography

A thin, light blue right-pointing arrow on a light background, commonly used to indicate directions for rubber surfacing applications for playgrounds and commercial spaces.

Questions?

Contact OUR MARKETING DEPARTMENT